10 Practical Tips to Find the Time for Social Media as a Small Business Owner
Always meaning to post…but never quite getting round to it?
If you run a small business, social media often ends up at the bottom of a very long to-do list. You know it matters and helps you stay visible, but with clients to look after and admin piling up, posting on Instagram or Facebook isn’t always a top priority.
Here are 10 practical tips to help you keep up with your content without letting it take over your week.
1. Block out time weekly
Schedule a short weekly slot just for content. Treat it like client work. Even 30 to 60 minutes once a week can help you stay consistent.
2. Batch your posts
Instead of thinking of social media as a daily task, try batching. One focused session can give you content for a whole week or more.
3. Reuse what you already have
Not everything needs to be brand new. Reuse old posts, turn FAQs into tips, or repurpose a caption into a story or Reel.
4. Use scheduling tools
Apps like Later, Buffer, or Meta’s own scheduler let you plan ahead and post automatically, so you’re not stuck doing it all in real time.
5. Start small and simple
You don’t need to write a long caption every time. A photo, quick win, testimonial or quote still keeps you visible.
6. Keep a running ideas list
Use a notebook, Google Doc, or the notes app on your phone. Capture content ideas as they pop up so you’ve always got something to work with.
7. Stick to a few themes
Choose 2 or 3 key topics that matter to your audience. It makes planning faster and your content more focused.
8. Don’t wait for perfection
Social media moves fast. Your posts don’t have to be perfect. They just need to be real, useful, or relatable.
9. Outsource parts of the process
If the content creation or scheduling feels like too much, delegate. Even handing off the admin side of things can free up your time.
10. Set a timer and post
Give yourself 20 minutes. Write something, post it, and get on with your day. The more you do it, the easier it gets.
The Bottom Line
Social media doesn’t need to take hours every week. A few small changes to how you plan and approach it can save time, reduce stress, and help you show up more consistently.
If you’d like help keeping your content consistent while you focus on running your business, I’m here for you.
Visit: www.taralancasterva.co.uk
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